Shuffle Acquired by Web Hosting Industry and Digital Agency Veteran
June 11, 2019 — Komoka, Ontario — The assets of Shuffle Ventures, Inc., including the Shuffle app, brand, and intellectual property, have been acquired by Derek E. Silva, a serial entrepreneur who has previously built three independent, Canadian web hosting companies with two successful exits.
This news comes on the heels of a previously announced shut down of Shuffle, potentially leaving thousands of individuals and small businesses in a lurch as they searched for alternatives to Shuffle’s outstanding call quality and multi-device synchronization capabilities.
“I was part of the team that worked Shuffle’s user experience and designed the interface back in 2014. It meant something to me as one of the first projects I managed at that digital agency because Craig was a client I really liked working with, and we put in a lot of effort into putting together something brand new,” says Silva.
“The timing surrounding all of this was really funny, too. I just downloaded Shuffle again for the first time in a few years because I wanted to take more measures to protect myself from a potential hijack, and stop handing out my personal cell phone to hundreds of people I barely knew. A few days later, I got a push notification that Shuffle is shutting down. I took some time to consider what to do, and then I reached out to Craig [Collett] to find out if he was willing to sell. Thankfully he and his business partner wanted to see Shuffle live on, and here we are now.”
Silva brings a wealth of experience designing mobile apps and websites, running small businesses, crafting marketing campaigns, and managing teams. He previously worked at Phuse and Olio Digital Labs, both digital agencies specializing in designing and building complex web and mobile experiences.
The roadmap for Shuffle is bright as the product team focuses on optimizing the app for iPhone X and iOS 12/13, redesigns the app, makes phone numbers available from more countries, and adds international calling and messaging.
Silva added, “I hope people will see that we are reinvigorating Shuffle’s brand, image, and app as quickly as possible. We’re already doing a lot of small things behind the scenes like looking at the latest tech available for the core calling and messaging features, testing with people who have never used Shuffle before to figure out what works and what doesn’t, making sure we keep what our current customers already love, and ensuring we add features they want. It will take some time, but we’ll get there.”
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Shuffle was founded in Calgary with the goal of helping protect individuals’ privacy while conducting business online through private phone numbers and email forwarding features. Shuffle will remain based in Canada with its headquarters now located in Komoka, Ontario. You can find out more about Shuffle at https://getshuffle.com, or download the iOS app at https://ios.getshuffle.com.
Derek E. Silva is a trained IT professional specializing in Linux systems administration, graduating from Fanshawe College in 2004. Since then he has gone to hold positions performing research and analysis, sales, marketing, operations, community and developer relations, and has founded multiple companies.