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The Road to $10K – Part 6

Starting off the new year, we knew we needed to re-focus. With the interns off to look for full-time jobs, half-finished web app, and a development agency not able to keep up with our needs, we were determined to find the right help for 2020 and beyond.

Welcome back to Shuffle’s “Road to $10K” blog series. We are documenting our experiments, changes, and attempt to hit $10,000 a month in revenue. We will try things that don’t work, we will try things that do, and overall we hope to show you what it’s like to grow an app business 10x in what is hopefully a short period of time!

This update for January 2020 is late, but not as late as last week’s update for December and definitely not nearly as late as the November 2019 update!

Starting off the new year, we knew we needed to re-focus. November and December saw normal, seasonal drops but clearly heading in the wrong direction, away from $10,000 per month instead of towards it. With the interns off to look for full-time jobs, half-finished web app, and a development agency not able to keep up with our needs, we were determined to find the right help for 2020 and beyond.

Before we get into what we accomplished in January, we can proudly say that January’s revenue was much better than December’s!

What did we do in January?

  • We interviewed six software development agencies that could address our initial needs (iOS and web app development).
  • Derek put some more time into assessing a move from Heroku to Google Cloud, which becomes more pressing every week as our Heroku stack has been deprecated.
  • We picked a new agency to work with and started getting them onboarded!
  • Researched some more automation tools that would be as effective, but cheaper than Zapier.
  • Finished putting together a list of potential strategic partners to approach once some new iOS features had rolled out.

By hook or by crook, we managed to have a much better January. Revenue went up 37% to $1,627 while costs rose only 2.7%. A great result, and our third best month since acquiring Shuffle last year.

Every other metric is trending upwards including:

  • Product page views up 7%
  • App Store conversion rate up 0.93%
  • App installs up 14%
  • Sales per paying user up 1.1%

We’ve seen a surge in Israel and Vietnam, which was certainly unexpected and not something we intended. Regardless, the amount of app store optimization, marketing efforts, and the app changes made so far seem to be paying off. Our App Store rankings for certain key words in markets like Russia are also increasing, which is paying off for us.

Sales by Week: November 2019 to January 2020

Our conversion from account creation to first in-app purchase was down a bit to 14.2%, but at the end of the day that’s a number we can live with when we’re getting the number of installs and traffic that Shuffle is.

App Units (installs) by week: November 2019 to January 2020

As we had hoped after December, we are sustaining over 400 installs per week. If we can nudge that number up to 500 per week and upwards over time, that will be key to driving revenue up to interim milestones like $2,000 and $5,000 per month on our way to the first, real goal of making Shuffle highly successful.

Flurry Analytics – January 2020

Before we right an on-time update for February, we can say that the new team is working out very well. A lot of progress is happening on both Shuffle for iOS and Shuffle for Web. And, we want your feedback! If you tried Shuffle in the past or are an active customer, please visit our new feature request board to vote on, comment, or submit new feature ideas for us to build! It’ll be a very strong signal for where to take Shuffle this year.

Thanks for reading! We’ll see you again next month.