The Road to $10K – Part 7

How did Shuffle do compared to January? Was revenue up or down? When will Shuffle for Web be released? Read on to find out!

Welcome back to Shuffle’s “Road to $10K” blog series. We are documenting our experiments, changes, and attempt to hit $10,000 a month in revenue. We will try things that don’t work, we will try things that do, and overall we hope to show you what it’s like to grow an app business 10x in what is hopefully a short period of time!

This is our update for February 2020 is late, getting us right back on track to providing timely, monthly updates on what we have been up to, the results, and where we hope to head next. If you missed the prior updates, you can read January’s, December’s and November’s. You can also use the roadto10k tag to see the whole series going back to last summer.

With some down months behind us, and a really solid January to start 2020, we were hoping for big things in February. We know we need to continue momentum, make sure people know that Shuffle is alive and well, talk about use cases, etc. While the development team brings bug fixes and new features to light, we still need to be marketing the heck out of Shuffle using every resource we have.

Thankfully, this has all paid off. Revenue for February was up 18.5%, hitting a total of $1,958. That is Shuffle’s best month yet since I acquired it in May 2019, and it was a short month! Can we climb to over $2,000 this month? Yes, I know we can.

What did we do in February?

  • Gave up trying to find really cheap or manual solutions to synchronizing our customer database to our newsletter software; finally capitulated and signed up for a pro Zapier account
  • Caught up on all our missing Road to $10K updates
  • Wrote a blog entry on how to protect your privacy and security if you’re an elected representative
  • Onboarded the same team working on the iOS app to continue on with Shuffle Web
  • We updated some content, like 10 Great Reasons to Get a 2nd Number on your Smartphone and 5 Ways for New Businesses to Save Money
  • Formed a new partnership with a payment provider that operates exclusively in Latin American and South American countries, allowing us to offer local payment methods in the region once the web app launches
  • Made some significant progress on the web app; still aiming to launch this quarter, but that may slip a bit
  • We started experimenting more with video, turning the post about elected representatives into 5 individual videos and sharing them on our social networking accounts

The most important metrics went up in February, despite others being down:

  • Impressions were down 3%
  • Product page views were up 5% though, so more people tapped on Shuffle’s app store listing despite fewer people seeing it
  • Conversion rate was down slightly by 1.75%, but
  • App installs were up 7% to 2,107 for this short month
  • Sales were up, as mentioned earlier
  • And sales per paying customer were also up by 5%

All of that translates to a really solid month for Shuffle, an a better start to the year than I could have hoped for after a disappointing end to 2019.

Sales by Week: December 2019 to February 2020

Our conversion from account creation to first in-app purchase was down a bit again from 14.2% to 12.8%, but after working on uploading a new build this morning(!!!), I think I know why. We still had app preview screenshots that mentioned a free trial, whereas frequent readers of Road to $10K know that we disabled the free trial a while back. No matter, the latest build has updated screenshots that no longer mention a free trial, so it will set proper expectations once it’s live.

App Units (installs) by week: December 2019 to February 2020

We were almost able to sustain 500+ downloads per week in February, putting us in a really good position to demonstrate Shuffle’s capabilities to a wider number of people. So while conversions are down, all other signals indicates that the people who try Shuffle enjoy its simplicity and quality.

Flurry Analytics – February 2020

As you can see above, the number of new devices added per day is peaking at higher levels than it did in prior months, and the number of active devices each day is trending upwards too. Shuffle’s future indeed looks very bright. ☀️😎

In March you will see at least one new build of Shuffle for iOS, hopefully you will see beta testing if not launch of Shuffle for Web, and we need to make some very serious decisions about whether to keep investing in the existing iOS app or to implement the redesign, and then focus on the new version. We are waiting on a report from the new development team on the tech side of that decision, but there’s also the branding and customer needs to consider.

Thanks for reading! If you have any feedback, we want it! If you tried Shuffle in the past or are an active customer, please visit our new feature request board to vote on, comment, or submit new feature ideas for us to build! Feel free to hit us up on Twitter, Facebook, Instagram or through our parent company’s LinkedIn page.